Networking is an important part of promoting your business, especially when you are a micro business. I have established some great working relationships over the years and made some lasting friendships. It is a cost effective way to market your business, expand your knowledge and form strategic alliances with complementary businesses.
I attended a great networking function today and in one of the first conversations I joined in on we were discussing our 30 second elevator speeches – you know the one you are always encouraged to work on so you can quickly describe your business and what service you provide in a very succinct and memorable way.
Through this process earlier on this year I started describing myself as a property transformation specialist. I transform homes for sale and lifestyle. I thought I was onto a winner with that description and now use it on my business card and as part of my rebranding on the website.
Today, however, a consummate networker, who had cleverly distilled his elevator speech down to “I am a Laughter Therapist”, enlightened me. Now I have known Peter for a few years and he is a Magician, a Clown, a Professional Speaker, a Coach and yes the umbrella that sits above all these talents he has is definitely Laughter Therapy. A light switch went on in my head and I immediately responded, “well I think I am a “House Therapist” to which Peter responded “yes you turn sad houses into happy houses”. Indeed I do and that was my catchcry for the rest of the afternoon.
Whenever I was asked what I do, I replied, “I am a Houses Therapist – I transform sad houses into happy houses that make people fall in love with them”. It was certainly a great way to start a conversation and I felt impassioned about what I do for a living when I described my business to new people I had never met before. Thank you, Peter for the inspiration.
I am not about to rebrand but I am going to continue use this new theme moving forward.
If you want to book in for a home therapy session where I can diagnose your house problems and recommend some simple and easy to implement remedies, then call today for an appointment. It will be pain free – I promise!
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Hi Charyn, I am thrilled to hear that you now have a fabulous elevator speech! Love it! Peter has an edge with creative ideas for all type of business. Thank you for joining us on Tuesday, You are a delightful person and a professional business woman. Regards, Lunch with Sue Redman “Connecting Business People”.
Thanks Sue. Your “Lunch with Sue Redman” is a great opportunity to mix with like minded business people and it is great fun too!